Phoenix, 2007 Summer

Abstract

HKUST Business School PHOENIX HKUST MBA Alumni Newsletter 2007 Summer Building an Alumni-giving Culture MBA Alumni Fund

Contents From the Editor Cover Story - Building an Alumni-giving Culture EMBA in the Spotlight - The First Glorious Decade 14 Campus Link - Passing on the Baton - SBM888: Advancing Your MBA - Why Business Contests Are Important - Tapping Alumni Resources for Career Success Alumni Corner - Stepping into the Mainland Market - Especially for Parents - Tokyo Networking - Beijing Wine Tasting - From Marketing to IT Management 2 MBAAA News - From the President - Events Round-up Kellogg-HKUST executive MBA program Time brings changes and, together, we can make history. This is well demonstrated in our latest issue of Phoenix. Hong Kong has recently celebrated the 10th anniversary of its reunification with China and HKUST has cheered Immediate Past Dean KC Chan's appointment to the Hong Kong government. In addition, the Business School has hosted a high-profile public conference and an alumni reunion to commemorate the first successful decade of the Kellogg-HKUST EMBA program. Looking ahead, we examine the importance of alumni-giving in building the School's future. As top business schools around the world already demonstrate, even small contributions regularly made can bring great results. With fundraising activities at the Business School now moving forward, our Cover Story announces the launch of a HK$10 million alumni gift drive to celebrate the new Business School campus opening in 2011. The 20th anniversary gift initiative provides alumni with a great opportunity to give back, participate, and to shape the future of the School. New initiatives for alumni development are also underway. As more alumni move on to become parents, the demand for family-oriented events is growing. An alumni parent series of talks has been introduced and this year's Mini-Olympics, our annual homecoming event, will include activities for kids. Meanwhile, greater emphasis is being placed on alumni career enhancement. Senior alumnus Jordan Cheung and recent graduate Peter Ungvari share their respective stories and survival tips on switching careers. The well-received MBA Alumni Luncheon Series has also brought insightful industry-sharing to alumni who are not able to join evening events. Your newsletter is developing too with the first appearance of advertisements from alumni companies in this issue. This marks the start of a new era for Phoenix, allowing alumni to build their corporate brands among the elite group that forms HKUST's MBA community. All these moves require your participation to make them successful. A supportive alumni culture takes time to build. Yet every single contribution counts and helps to make a difference. Great times lie ahead.

Phoenix HKUST MBA Alumni Newsletter-2007 Summer Editor-in-Chief : Kitty Chong (PT03) Contributing Editor : Sally Course Artwork & Design : Bigzip Design Please submit letters, stories or photos to phoenix.rnbaQust.hk. To update your correspondence address, please login at www.mbaaa.com.

It takes resources to be GREAT, which means investing more in human capital - students, faculty and alumni - as well as facilities. With the help of our alumni, we will get there - Prof. Steve DeKrey, MBA Program Director Building an Alumni-giving Culture - Establishing and retaining a place as a front-running business school requires not only vision and great leadership but also substantial resources. Phoenix looks at the crucial role of fundraising and how alumni can make a difference H KUST Business School has been remarkably successful in its short, 16-year history, climbing to No.1 in Asia and Australasia in the Economist Intelligence Unit MBA rankings in 2006 and establishing a global reputation for its management education programs. Benchmarking with other top MBA programs, the Business School has been doing well in most areas but one - fundraising. This is still at an early stage compared with the aggressive multi-million dollar campaigns run at other, usually long-established, top schools. However, to further the School's development, fundraising is now moving into a higher gear. Why Fundraise? As part of HKUST, a University Grants Committee (UGC)- supported tertiary institution, the Business School receives some government funding. However, such public funding has been reduced in recent years due to government cutbacks, with the result that more graduate programs, including MBA and EMBA degrees, have become self-financed. For the Business School, hiring world-class teaching faculty and capable staff to run the MBA and EMBA programs represents the largest part of operating costs. The School also needs to pay rent to the University for office space, classrooms and facilities. Thus, to be able to operate at the global cutting-edge and draw the brightest and the best to the program requires additional resources besides tuition fees and government funding.

Scholarships for Top MBA Candidates Attracting the best candidates is a top priority as the MBA program's reputation is largely built on graduates who go on to excel in their profession and enhance the HKUST brand by the positive contributions they make to the community. While the University recently set aside HK$10 million annually to cover scholarship schemes for top undergraduates, the MBA is self-financed and the Business School must find other sources of financing in order to provide scholarships. Although the MBA program already offers some needs-based and meritbased scholarships, expansion of such schemes is becoming critical as candidates have been lost to competing schools in recent years. The School has received corporate support from companies including FedEx, Jebsen and Emerson Electric, but additional financial resources are now essential to set up further scholarships and maintain competitiveness.

Faculty Recruitment and Retention Great universities attract great faculty members. These honor a university can bestow on a faculty member. The academics are leaders in their fields, conducting pioneering recognition and prestige it represents helps to attract the best research, writing landmark works and inspiring students. They new teachers and scholars and to retain outstanding faculty. also contribute to rankings success. The School is proud to However, the 'price tag' to set up an endowed chair is HK$10 have recruited some of the world's most renowned professors million each, with the annual income from this money earmarked and new academic talent, and is keen to provide the resources for a salary top-up and/or research support for the appointee. and support to nurture their talent and keep them at HKUST. The Business School currently has just one endowed chair professorship, provided through a generous donation by However, the threat of other schools seizing HKUST's intellectual Dr. and Synergis Holdings Ltd in 2003. Many assets is growing as indicated the recent of other top business schools can offer a largen umber of such several senior faculty members. 'We are working closely with professorships the University Academics Affairs on faculty retention,' Acting Dean Leonard Cheng said. 'We need to ensure HKUST is not becoming too much of a training ground for other institutions. While we may not be able to retain individual faculty members forever, we must retain the core of top senior faculty in order to maintain our ability to attract new talents and to help them become successful academics.' The School is now seeking to create more endowed chair professorships. Being made a Chair Professor is the highest Facility Upgrades Alumni Enrichment and Development Students' university experience spans a relatively short period of time. As alumni, their relationship with HKUST lasts forever. The School is committed to building a strong alumni community by adding value to alumni's lives, along with their family and friends. Indeed, in 2004 HKUST became the first university in Hong Kong to establish a dedicated MBA alumni team. Alumni development is a major investment for the School requiring the organization of professional development events, social activities, and networking opportunities in order to foster a strong alumni community. These initiatives together with sophisticated communication tools and, crucially, an up-to-date MBA alumni database to ensure a close relationship with past graduates have all been successfully introduced since 2004. An active alumni community has great advantages for graduates, assisting in personal and career development and building a supportive network of friends. But it also requires continuous support - participatory and financial -to keep moving forward. Areas currently being developed include alumni career support and enrichment, overseas alumni network, and local community services. One major fundraising objective is to provide additional resources in order to speed up implementation of these exciting projects.

Facility Upgrades Government funds cover the infrastructure but do not go far enough for the School to compete globally at the highest levels. One example is the new Business School building which is due to open in 2011. While government funding will cover the basic facilities, the School needs to contribute HK$100 million to bring it to world-class standards. This entails incorporating the latest technology, creating student lounges that take advantage of the campus' superb seaview, providing well-equipped break-out rooms, offering wireless internet access to facilitate study, and faculty office enhancements. All these are important in creating a conducive learning and teaching environment. The plan also includes the construction of a new residential building which will enable students to fully experience campus life. Building the Brand Alumni reflect the value and status of the HKUST brand in the marketplace by the work they do, the positions they gain, and the contributions they make to the community in which they live. In addition, brand awareness and global visibility help to attract new high flyers who in turn enrich the HKUST alumni profile after they graduate. While word of mouth will always be an effective marketing method, a significant investment in brand-building locally and overseas is essential to anchor the HKUST brand on the global map. The $10 Million Target A target alumni participation rate of 25% has been set. This will also be more aware of the Fund. All of which goes to show is important as small amounts multiplied by large numbers of the vast fundraising ready to be tapped among alumni! donors add up. The chart above illustrates the annual fundraising target that needs to be met to reach HK$10 million over the next four years. The more alumni involved, the less money required from each individual donor to achieve the target. In 2011, the Business School will celebrate its 20th birthday As of June 2007, the MBA Alumni Fund had reached HK$356,000 with the opening of its state-of-the-art building on campus. with an average donation of HK$3400 Currently, just over 100 Alumni are the building blocks for this major milestone and donors (c 5%) from an MBA alumni base of 2,400 have contributed. the pillars providing support for the next generation of graduates. However, the results of a recent survey of 68 new full-time MBA Global Views London Business School: the LBS website records Class Gift 2006 pledged 553,000(H K$8.79 million) to develop lifelong learning, career services and the Worldwide Alumni Event. Some 56% of graduating students (including 78% of MBAs) Participated The School is now inviting alumni to participate in an exciting new chapter in its history: the first major MBA alumni fundraising initiative. This aims to grow the current MBA Alumni Fund to HK$10 million by 2011 as a 20th anniversary gift from alumni. The drive seeks to generate significant Kellogg school of Management the school's Investors' Report 2005-2006 Reported more than 6,000 donors raised about US$2.4 million for its Annual Fund which helps to support scholarships, attract and retain top faculty, and boost alumni development. Harvard Business School: the school's 2006 annual report noted current-use gifts and endowment distribution together generated 22% of its revenues. funding in order to A for doing so was to give back make a substantial impact. Currently under consideration is to the School in recognition of the value it had added to their the setting up of an endowment fund providing annual interest career (63%). The second most popular reason was the donation that can continually be put toward School development in a would be an investment - if the School did well, they would also similar way to other top global schools. benefit as alumni (33%). With the new fundraising initiative, alumni graduates have HOW to raise HK$10 million by 2011 indicated that, with greater of its revenues. 201000- 15,000 - per 10,000 - alumnus (HKD) 5,000 - 16,700 , , nurturing, this could be changed. While 67% of the 8,300 30 respondents / said they had never previously 1 given money to any of the 3,300 I educational institutions they 1 had attended, a total of 66% 17700 may or would definitely consider making a gift to the Business School after Participation rate / graduation. The top reason

Invest in the Future! Your investment in ideas, people and state-of-the-art facilities for HKUST Business School can bring you a high return. To make your pledge, please download the form from www.rnbaaa.com or contact mbaalumQust.hk. Individual donors who contribute an accumulated amount of HK$5,000 or above can have their names listed on the glass door of the MBA Alumni Conference Room at I Business School Central. Donors to the MBA Alumni Fund, Apr 1 -Aug 31,2007 NG Pui Ying Jenny PT00 : NG Yi Kum Estella PT95 KO Mun Mu Monica PT94 : KOPETZKY Markus Fr YR LEUNG Lok Chuen David PT94 Anonymous -a As an alumnus, I feel a Personal responsibility to CHAN Wai Keung Daniel FT94 CHAN Chi On Derek PT94 Contribute to the goal Of making CHENG Bik Hoi Geoffrey PT95 CHEUNG Siu Wai Feliciana PT97 the HKUST MBA the N0.l KWAN Fai Man Simon PT94 : LAU Mei Yee Mabel PT95 program worldwide Benno Jaeggi (FT06) AVP Business Management ABN Amro LEE Shek Wing Paul FT94 LEUNG Bik Han Lilian FT95 MA Hon Kan Terence PT98 NGAN Chor Man Walter Fr93 WONG Chun Man Aldous PT96 WONG Kim Hung Benjamin PT95 CHAN Ching Chu Rebecca PT97j CHAN Chi Man Ernest Fr99 CHAN Mei Bo Mabel PT00 CHOW Bong Leong Arthur PT03 LAI Chun Yee Petty FT95 LEE Kai Lun Gallen PT95 MOK Kin Foon Lavin FT96 NG Chi Fan Caroline PT07 PO Yiu Lun Allen PT99 WANG Ying Grace FT99 YOU Zhen Yu Jerry SZ04 : YUEN Hei Wai Andy FT94 YUEN Kwok Hong Arthur PT08 ZHANG Lan Lan Amy FT99 Anonymous imagine IH4WIJ QGBP o Samsung Anycall U60

EMBA in the Spotlight The First glorious Decade It is 10 years since the enrollment of the first Kellogg-HKUST EMBA class. Initially agreed upon with just a handshake, the pioneering joint program made an impact from the start, rising rapidly to be ranked among the world’s top three EMBA degrees. In celebration of its 10th anniversary, Phoenix recalls 10 keys moments in the renowned program’s bold and successful development

Initial Encounters A meeting takes place in Chicago in Spring 1995 exploring the then innovative possibility of international university alliances. It is chaired by Prof. Donald Jacobs, Dean of Kellogg School of Management at Northwestern University Among those attending are Prof. Yuk-Shee Chan, Dean of HKUST Business School, and Prof. Steve DeKrey, representing the University of Florida. Dean Chan and Dean Jacobs discuss alliance options between HKUST and Kellogg. 1997: Kellogg-HKUST collaboration agreed. Forging a Partnership Prof. DeKrey, who initiated several EMBA programs as Director of MBA Programs at the University of Florida and previously worked with Dean Jacobs at Kellogg as assistant dean, joins HKUST as MBA Director in early 1996. He supports the idea of an EMBA at HKUST in partnership with Kellogg. HKUST is a rising star. Kellogg is seeking to globalize. In 1997, both deans verbally agree. The arrangement is initially sealed with a handshake and only later a Memorandum of Understanding. Trust is the key and the fact HKUST Founding President Chia-Wei Woo is a past Northwestern department chair a plus. The 'Live-In' Factor In a pioneering move, the Kellogg-HKUST EMBA is made a live-in program and plans for HKUST's University Center, then under construction, are adapted with the support of Vice-President Paul Bolton to provide accommodation suitable for senior executives. This decision proves critical to its future success, widening the market to those living outside Hong Kong and bringing international diversity to the program. It also helps to tighten bonds among participants. Program Design The program is taught primarily at HKUST but includes a live-in segment at Kellogg. Participants stay on campus for two nights for two weekends in a row rather than the more usual arrangement of alternate weekends. This timetable helps Kellogg faculty during the Hong Kong sessions as they can make the long flight over to Hong Kong, teach and return home within a 10-day period. Teaching can then be shared 50:50 between Kellogg and HKUST faculty. 1999: KH01 Graduation. First Intake In 1997, marketing begins for the program. Graduates will receive a degree issued jointly by Northwestern University and HKUST. The fee is set at HK$375,000 as an indication of its quality, innovative approach and the caliber of participants the program is seeking. The cost sounds astronomical in Asia where management education is just starting to take off. However, the program attracts top executives from a diverse range of fields. The recruitment target for KHO1 is around 25 participants. Over 30 eventually join, many from major companies including Morgan Stanley and FedEx. Around 20% fly in from outside Hong Kong for classes.

The Winning Team Prof. DeKrey, Founding Director of the Kellogg-HKUST EMBA, recruits Judy Au to be the program's Assistant Director in 1999. Judy's administrative flair sees her become an essential bridge between the senior executives who join the EMBA and the two universities. The EMBA team helps the marketing of the program which successfully evolves in line with world-class standards and participants' expectations. The latter range from top teaching and efficient module management to good food during live-in periods! Ranking Success In 2003, the program first enters the Financial Times' (FT) global survey of EMBAs and is ranked No.9 in the world. The following year it jumps to No.6. In 2005 and 2006, it is placed among the world's top three programs. From its initial appearance in the fl rankings, the program is ranked No.1 globally for student diversity. International Appeal In 2005, participants flying in from outside Hong Kong reach 2005: World No. 2. celebration with Chief Executive Donald Tsang . 56% of the intake for the first time. The program's growing global reputation, great word of mouth and third party endorsement from the FT rankings (along with good food Leadership Style Changes arrangements!) all help in achieving this milestone. An alumni survey on EMBA business prospects is carried out in April 2007 among the program's 460 alumni and current students. Some 272 (approx 60%) respond. Among the

Celebrating 10 Years A conference entitled 'Moving Forward in the Next Decade', 2007: Management Conference with distinguished guests. From left: Mr. Anthony Nightingale, MD, Jardine Matheson; Dr Lawrence Wong, co-chaired Steve Burnett, Dean former CEO. Hong Kong Jockey Club; Prof. Stephen Burnett (Kellogg) Executive Education at Kellogg, and Prof. Steve DeKrey, Prof. KC Chan(HKUST);Prof. Donald Jacobs (Kellogg); Mr Henry Tang, Financial Secretary of HKSAR leads celebrations marking the program’s 10th anniversary Secretary of HKSAR; Prof. Paul Chu, HKUST President; Mr. James Thompson, Chairman of Crown Worldwide Group; Mr. Daniel Pink, US author and columnist; in May 2007. More than 200 professionals business Prof. Steve DeKrey (H KUST) and Prof. Lakshman Krishnamurthi (Kellogg). leaders, academics and students listen to a range of international speakers from government, industry and academia. Some 400 EMBA alumni and guests attend a special reunion dinner (see also P12-13). And the Future Along with HKUST the Kellogg EMBA global family now includes joint programs with WHU, Otto Beisheim graduate School of Management in Germany, the Recanati School, Tel Aviv University in Israel and Schulich School of Business, York University in Canada. Worldwide live-ins are now being facilitated for participants to take certain modules anywhere within this network of institutions and may later become an integral part of the Kellogg-HKUST program

A Reunion to Remember Renewing friendships and forging fresh ties proved the happy focus of the 10th Anniversary Reunion Dinner held at the JW Marriott Hotel in Hong Kong on May 26 to celebrate the Kellogg-HKUST (KH) EMBA program's first decade. The event attracted a total of 360 people, including 246 alumni and current students along with faculty members and other guests. Graduates flew in from the US, Canada, France and Turkey as well as a host of different Asian locations in order to attend. All 10 KH intakes were well represented, with more than half of the participants from KHO1, demonstrating the deep and lasting bonds among EMBA graduates. 'I was amazed at the distance people traveled to get here,' said Judy Au, Assistant Director of the EMBA program and the event organizer. 'However, at the dinner it was obvious how overjoyed people were to meet up again. In fact, it was very hard to get anyone to sit down as they were so busy talking to each other! It was a very warm and touching event and probably one of the biggest reunion gatherings yet for each KH class.' Among the evening’s entertainment was a mesmerizing performance by Hong Kong star singer Elisa Chan Kit-ling a ballroom dancing display by alumnus HP Suen (KH03) and his wife Pamela, Broadway songs from Katherine and Elizabeth Biddle, the daughters of Prof. Gary Biddle, belly dancing and a large-scale lucky draw with prizes donated by alumni. Class gift presentations were also held. Other events scheduled during the memorable reunion weekend included individual class reunions and the graduation ceremony for KH09 while on the leisure front, there was a golf outing, cocktail reception at Business School Central and evening harbor cruise aboard a junk. The major public conference 'Moving Forward in the Next Decade', enabling the EMBA program's 10th anniversary celebrations to be shared by the wider community, also took place on May 26. Ballroom dancing Kellogg Emeritus Dean Donald Jacobs and HKUST Emeritus President Prof. Chia Wei Woo celebrate with the EMBA team.

KH NGO Tuition Fund The reunion dinner program included an introduction to the KH NGO tuition Fund. This has been set up to add further diversity to the class by helping a member of a non-governmental organization to join the program. Current donations now total almost HK$200,000 with US$10,000 the top individual donation so far. Proceeds from a new KH book, Leadership Experiences in Asia, will also be donated to the fund. The book is available through the publisher’s website www.wiley.com Eva Wong David M. Messick

The 400+ alumni remain in close touch with the HKUST EMBA program team after graduation. Most provide updates on job moves and contact detail changes enabling the team to keep up with around 98% of EMBA alumni.

Passing on the Baton Congratulations to Immediate Past Dean Prof. KC Chan on his government appointment as Secretary for Financial Services and the Treasury! Prof. Chan first joined HKUST in 1993 and was appointed Dean in 2001. Under his leadership, the School has gone on to further academic achievement, international renown and highly ranked recognition. At his farewell party, the HKUST community thanked him for his contribution to the University and wished him success in his new mission. He took up his government post on July 1. Hong Kong's gain far outweighs HKUST's loss HKUST President Prof. Paul Chu The School should be proud of him - a first For our university Community. Fantastic! 99 David Leung (m94) Departing Words I first stepped onto the HKUST campus 14 years ago. During I have to thank Founding Dean Prof. Yuk-Shee Chan for the I my time at the University, I had the good fortune of working solid foundation he laid before I took over as Dean, my talented in several posts: as a faculty member, department head, and tireless faculty members and staff, and the School's Associate Dean, and, latterly, Dean of the Business School. enthusiastic students. The School is now a well-recognized Through these wonderful opportunities, I worked with many brand and its MBA and EMBA programs enjoy global visibility. different people. Together, we witnessed the building of a great Under the leadership of Acting Dean Prof. Leonard Cheng and university and a great business school. with your on-going support, I am confident these programs will continue to go from strength to strength. Due to the importance of HKUST, I also started to participate in public service, hoping to contribute my ideas and energy See you at reunion events! to the community. I found public service so rewarding, I finally decided to turn it into a full-time occupation. In accepting my Prof. KC Chan new government job, I hope to utilize my knowledge of financial Immediate Past Dean markets and my past experience in institution-building to for Financial Services and the contribute to Hong Kong. Secretary for Financial Services and the Treasury HKSAR Government

Campus link From the Acting Dean I would first like to extend my personal greetings to you all. I wish you good health, a successful career, a happy family, and above all a wonderful life! I am grateful that the MBA Alumni Association invited me to join its special July 1 event and to watch the spectacular firework display in celebration of the 10th anniversary of Hong Kong's return to the motherland. My wife and I were delighted to have the opportunity to meet alumni, guests, and family members at HKUST Business School Central, an excellent venue with a spectacular view of Victoria Harbor where the firework show took place. I also enjoyed the exciting salsa performance given by alumni and friends. My main responsibility as Acting Dean is to work closely with faculty members and staff to move the School forward until a permanent dean is appointed. In the meantime, Acting Dean, Business School you can rest assured that we shall build on the achievements 2006-2007 Chair Professor of Economics made under Prof. KC Chan's leadership and do our best to excel. Please stay in touch with the School. I look forward to meeting you in the future. Prof. Leonard K Cheng Actin-g Dean 1995-2005 Head, Department of Economics Associate Dean and MBA Director 1993-1996 Founding PhD Director Before joining HKUST, Acting Dean Cheng was Associate Professor of Economics at the University of Florida. He received his PhD and MA from the University of California, Berkeley, and his BSoSc from The Chinese University of Hong Kong. His research interests include international trade and investment, applied game theory, and technological innovation and diffusion MBA Alumni Advisory Board Expands Thirteen new members have joined the MBA alumni Advisory Board for 2007-08 making a team of 57 in eight cities: Beijing Hong Kong New York Shanghai Shenzhen Singapore Taipei and Tokyo HONG KONG Ernest CHAN (FT99) Director APCO Ida LEE (PTO1) Principal Assistant Secretary (Transport) Special Duties HKSAR Government Susana LEUNG (PT04) Director, Business Manager Deutsche Bank A.G., Hong Kong David LEUNG (PT94) Director, Investor Sales, Global Markets The Hong Kong and Shanghai Banking Corporation Ltd Edwin MOK (PT05) Executive Director GNEC Investment Management Ltd Estella NG (PT95) Executive Director Hang Lung Properties Ltd Carsten PAASCH (FT94) Head of Strategy, Group Information Security Group Technology Standard Chartered Bank Felix SEE (PT00) Managing Director Hewlett-Packard HKSAR Ltd Alan WONG (PT99) Director of Marketing DHL Express (Hong Kong) Ltd NEW YORK Pascale BRUNET (FT98) Vice-President Strategic Technology Services Group Morgan Stanley SHANGHAI Gallen LEE (PT95) General Manager Channel Development Business Division Ping An Insurance Allen PO (PT99) Vice-President & General Manager , Asia Pacific Sherwin-Williams Company Christopher YEONG (PT03) Assistant General Manager Shanghai Pudong Development Bank TAIWAN Cindy NG (PT04) Marketing Director adidas Taiwan Ltd

SBM888: Advancing Your MBA The MBA Alumni Luncheon Series enables you to dine out with fellow alumni and current students and feed your interest in continuous learning and personal development. At these gatherings, senior alumni discuss their areas of expertise with those attending. To maximize interaction among participants, seats are arranged in small groups a lecture setting or in a panel format to best fit the topic. The series was first launched at Business School Central in April. Two further sessions followed in May and June respectively. The success of these luncheons has led to plans to make them regular events. If you have suggestions for topics or speaker referrals. Please contact mbaalum@ust.hk Although the initial series features one speaker per session and was held once a month. There is room for expansion depending on supply and demand. Comments on pervious sessions Apr Topic The Banker’s Challenges on Risks and Compliance Speaker Arthur Yuen(PT98) Executive Director (Banking Supervision) Hong Kong Monetary Authority This is a very good idea to order to get to know more alumni Bring alumni closer and a lunch session does not take up too Edith Yeung (PT Yr 1) Credit Risk Management much of their time. Once it Hang Seng Bank Ltd gathers momentum, I think it will be a series that alumni will look forward to attending I not only enjoyed doing the presentation, but also the pre- and post- chats with other alumni. There are many hidden tigers in our alumni network and we should leverage them more in tens of sharing experiences greed and fear The 360 Branding Strategy of DHL Catherine Cheng (PT04) Share Your Investment Wealth Management, Citibank(H K) Ltd Why Business Contests Are Important Paul provided great insights among them the view that investment gains and losses are not always related to knowledge but how we manage our greed and fear Catherine Cheng (PT04) Senior Investment Strategist Wealth Management Citibank(HK)Ltd

Why Business contests are Important HKUST MBA student teams have taken part in 10 international business competitions overseas this year as well as the annual contest hosted by HKUST. Advisor Prof. Stephen Nason explains how such events contribute to strident development while one team reflects on their amazing experience There are two main types of contests back from the competitions. They have competed and only top global business schools with some of the best students from the world's usually take part. In business plan top universities. They are more confident and competitions, each team comes up with dynamic in class. And they have the courage to an entrepreneurial idea and submits their develop creative ideas. business proposal. These competitions are popular. Organizers may receive 100-200 Career development also receives a boost. business plans with just a handful eventually Business contests can help students make selected to compete. It was very pleasing that all HKUST contacts with senior executives, VCs and other top students. teams entered for such contests this year were chosen. Case Top firms want MBA graduates with the ability to think critically, competitions involve a company which wants to solve a real solve new problems enthusiastically and communicate these business problem. The company sponsors the contest and solutions effectively. All these skills are developed and participating teams present their recommendations to its reinforced in preparing for and competing in business senior executives and other business consultants. competitions. Both types of events are highly valuable to students' personal development. You see the change as soon as they come Beyond Our Boundaries As the only part-time MBA team among HKUST's business contest entrants, we were proud and delighted to participate in the 2nd HKUST International Business Plan Competition held in May. But we were also a little daunted by the immense preparation required as we all have full-time jobs and travel a great deal. Here technology came to our rescue. We agreed that wherever we were in the world, we would meet via Skype at 9pm Shenzhen time almost every night to discuss the latest developments. The team's business idea was to set up a company in Mainland China providing pre-clinical animal trials for US and Chinese pharmaceutical companies. As we continuously refined our plan, we found teamwork and mutual support the keys to getting all the work done. When we finally traveled from Shenzhen to the HKUST campus for the contest, we were tired but excited. We had only had three hours' sleep the previous night due to last-minute preparations but now we were about to get the incredible chance to present our idea to senior business world figures. Among the judges were representatives from the American Chamber of Commerce and Hong Kong Monetary Authority, CEOs, and marketing consultants. Though we didn't make it to the final, we gained an 'Honorable Mention' and came away with much more confidence in our presentation skills and ability to start a real business. We also made new friends among our fellow competitors, including teams from the University of Michigan and University of Chicago. Taking part in the contest had been challenging, mentally and physically exhausting, and an emotional rollercoaster. But, overall, it proved an inspiring, unforgettable journey. Phoenix note: Special thanks to William Mark for the event summary

Tapping Alumni Resources for Career Success It would be great if there was a platform for alumni to share their insights on industry trends, especially when we are considering a career switch. Crystal Chan (PT04) I’m here to see if I can help other alumni and students to move on to a better career Ding Hiu Kwong (PT95) and students to move on to a better career Q I never thought of MBA ' alumni and students as a source for staff recruitment but, yes.. . why not? 59 Michelle Lui (FT98) The mock interviews with alumni allowed me to develop confidence for the real ones later on, provided a platform to absorb many relevant suggestions about interviewing skills, and broadened my understanding of myself and my career preferences Rachel Wang (FT Yr2)

The above comments come from students and alumni who participated in career support focus groups held in June and show some of the many ways in which alumni can contribute to and benefit from the HKUST MBA community with regard to career development. Alumni are in a unique position to be relationship-builders between their companies and the School: When recruiting, alumni have access to a talented pool of MBAs and can provide early job alerts to internal job opportunities in their respective companies. Alumni who have successfully switched careers can share their insights with those seeking to change careers or companies. Alumni with professional skills and experience can offer frank and constructive advice and feedback to current students and alumni with less experience. To cultivate a peer-to-peer support culture among MBA alumni and students, the career team, alumni development team and MBAAA have jointly prepared an event calendar for 2007-08 on career-related activities. The recent alumni survey will add further understanding of how best to develop such activities in the future. - Your participation is important so please contact Loretta Tam, Assistant Director, MBA Career Services, at Itam@ust.hk to join one or more of these activities for the academic year 2007-08. Alumni Career Support Volunteers Wanted! Campus Recruitment Encourage your company to recruit HKUST Current Act as the company representative MBAs by conducting recruitment talks, students (or one of them) at recruitment talks holding receptions, or posting job openings and alumni Alumni Experience Participate in an industry panel and share Current Alumni with 5+ years' work Sharing knowledge, trends, the 'inside view', students experience; successful career skills needed and lessons learned and alumni switchers Mock Interviews One-on-one interview skills training for Full-time Alumni with interviewing current students students experience Alumni Buddy Provide personalized career support through Current Alumni of all levels, especially Program regular meetings with a small group of students students recent, full-time graduates

What if I can't make any of the events? Keep your ideas and suggestions coming and tell us what is out there that can help your fellow alumni and current students. For those living overseas, let us know where you are and what you are doing so we can link you up with someone relocating to your city! Executive Education Program Calendar (Sept 2007 - Feb 2008) Date Program Sept 20-21 Managerial Decision Making and Leadership (2 days) Oct 26-27 Negotiation Strategies and Skills (2 days) Nov 1 Innovation to Cash (1 day) Nov 2007 - Leading for Success (1 1 days) Feb 2008 Consortium program for high performers and future leaders

Executive Education Special rates available for corporate participants, early bird enrolments and HKUST alumni Vian Li, Program Manager

Join the alumni career support team by contacting MBA Career Services at mbacrc@ust.hk or send your success stories and career tips to phoenix.mba@ust.hk to share in Phoenix!

Alumni Corner Stepping into the Mainland Market Manager-turned-entrepreneur Jordan Cheung clearly remembers the day he and his wife arrived with their two suitcases in Beijing at the start of his first job in Mainland China. It was a cold, snowy December day in 1997. He had previously worked for 11 years in Hong Kong, first at Carlsberg and then at Nike. Ahead lay a new job with a US multinational in an unfamiliar business sector, a new market, a new city, and a new language. Daunting? Not to Jordan. 'I'm the kind of person who likes a challenge,' he said, 'although I did spend six months thinking about whether to move to the Mainland or not. I was happy in Hong Kong so it was a difficult decision. But in the end I decided if I didn't go at that point in my career, I might never go.' Ten years later, he is comfortably settled in the capital after a series of different career moves. In Beijing, Jordan initially spent five years as general manager of Hewlett-Packard's consumer business unit. He then ventured into movie distribution. Now he has his own successful wholesale shoe distribution and retail business in the Mainland and Korea. Shoe business While Jordan's career has been extremely varied in terms of industry, there is a constant theme of marketing and distribution of goods for the consumer market running through all his work. In his most recent move, he is creating concept stores in the Mainland for popular overseas shoe brands, such as Dr Martens and Birkenstock, and has developed his own mix'n'match, multi-brand store called C.P.U. (Cool Planet Unity), targeted at the youth market. Larger C.P.U. shops sell jeans, apparel and accessories as well as shoes, while smaller stores focus on footwear and accessories. The first shop opened in Beijing in 2006. He now runs a total of six in the capital, launched his first in Guangzhou in July, with further expansion underway. In Korea, his current focus is on wholesale. 'I had enjoyed my work at Nike very much so I thought it would be good to go back to this fun type of industry where I still had a lot of networks. My partner was also strong in this area. However, sporting goods is a competitive field in the Mainland, with many local retailers and overseas brands already established all over the country. So we needed to think very carefully about our business model. 'Eventually, we decided there would be a higher chance of success in developing a young casual, multi-brand chain store concept. We felt jeans and mix'n'match would always remain popular among young people.' Turning point Jordan majored in marketing at the Chinese University of Hong Kong and after graduation gained a job in the field at Carlsberg. After working for a few years, his boss recommended he switched to the distribution and sales arena instead of progressing up the usual marketing career ladder. This proved to be a key turning point, despite the fact it initially meant reporting at one level lower. 'I am where I am today because of that advice. I understood marketing but my boss pointed out that it would be hard to become a sales and marketing department head or move up to become a general manager without distribution experience. It changed my career and, today, I would tell others to do the same,' Jordan said. 'Never focus on just one area. Always be prepared to explore new avenues.' Learning to live and work in the Mainland was not always straightforward. The scale of the market compared to Hong Kong was one adjustment. The amount of time spent traveling given the size of the country was another. Combined with the results-oriented nature of Hewlett-Packard, it meant pressure, long hours, and a great deal of hard work. Jordan Cheung (PT94) Director MANPEX (Asia) Ltd Jordan’s career tips Try not to be afraid of doing work that is not familiar. This drives you to become a better problem-solver and gives you confidence in taking on new assignments in the future I did not look for the different jobs 1 have done. Someone else always came to me. I believe if you do a good job in all the tasks assigned to you, people will remember you and opportunities will come 'I soon realized that working in the Mainland was even tougher than working in Hong Kong, especially for those in the IT business,' Jordan said. However, if you are involved in the Mainland market, he thinks it is essential to be stationed there in order to gain a good feel for what is happening. Entrepreneurial life Having spent most of his corporate career in pioneering and growing new areas of business, he did not find it a difficult step to branch out on his own, although running his own company has not made life any easier. 'You have no set working hours when you are your own boss. You could work every hour if you want.' What it has meant, though, is he has the freedom to control what he does and to decide what he spends his time on, which he highly appreciates. Outside work, one of the interests he has chosen to make time for is HKUST. Jordan, an alumnus of the first part-time HKUST MBA program, is a member of the HKUST MBA Alumni Advisory Board and, in April, joined the interview panel for MBA candidates from Beijing. 'Yes, I'm busy but I wanted to squeeze the time to help. I cannot contribute a lot of money, but I can use my experience of Beijing and the Mainland to help to identify the right candidates. I have volunteered to do this as I feel it is a good thing to do - for the School which can gain talented students, for the development of the Mainland market which will benefit from their training and, as an employer, for me too.' Learning to live and work in the Mainland was not always straightforward. The scale of the market compared to Hong Kong was one adjustment. The amount of time spent traveling given the size of the country was another. Combined with the results-oriented nature of Hewlett-Packard, it meat pressure, long hours, and a great deal of hard work.

Especially for Parents With more and more babies arriving, the demand for alumni family activities is increasing. Such events can keep up the HKUST connection for alumni parents who now find it hard to attend other alumni gatherings and help parents in their quest to give their Music Education FAQ children the best possible start in life. Join us in sharing tips, information and experiences on child development, education, language and r Which instrument to learn first and when? more! Voice! Start singing to your baby before it arrives! What is the Kodaly approach? To kick off our Alumni Parents Circle, Warren Lee (FT08). Founder This is a of story-telling, movement and singing. and Artistic Director of The Academy, discussed 'How and Where allows children to experience music before taking to Begin Your Child's Musical Journey' in June with a group of 50 alumni parents. It was a fun, insightful and thought-provoking session What timeframe do You recommend to learn music? with highlights on the right. Age Coming up in September: 'Montessori Teaching' with Daisy Lau, Director Start singing and playing classical music to your American Montessori Society. Sign up at mba.register@ust.hk. baby. Enroll your child in Kodaly-based singing 2.5-3 workshops. Parents' participation a must. Also, sing to your child at home. 4 Learn basic note-reading and rhythm through singing. Learn a musical instrument, for example, piano, 4-5-5 violin or cello. Wind instruments are generally not suitable for children under the age of eight. HOW much time is needed? To make reasonable progress, a child must devote at least five hours Per week to the instrument. It will take around eight to 12 Years to be able to really enjoy playing music. How can parents help? Provide ample performing opportunities, formal and informal. Examinations and competitions can be good motivational goals but they must be approached with the right attitude. Look for the highest quality tuition you can. For alumni children aged one year or less Please send your baby’s name and age together with your name and class information to mbaalum@ust.hk

About Warren Warren was born in Hong Kong and started studying the piano at the age of four. A child prodigy, he made his debut two years later with the Hong Kong Philharmonic Orchestra and has since performed in concerts around the world. Warren is a graduate of Yale University and the Royal Academy of Music and was music director of Yew Chung Education Foundation from 2000-2006. He founded The Academy in 2004. Tokyo Networking Shared memories of HKUST as well as life and work in Japan were On the menu at the first alumni dinner held in on July 5. The highly successful night out saw MBA and EMBA alumni based in Japan get together with other HKUST graduates and current students on Japanese internships to swap experiences, gain new business insights and learn more about Japanese society. English, Japanese, Cantonese and Mandarin were all heard around the dinner table, reflecting the diversify at HKUST. Regular gatherings to build up the Tokyo-HKUST network are now being planned SO if you come to town. short-term or long-term, please get in touch with Kengo Yoshida (BBA 2004) at yoshida.kengo@gmail.com Beijing Wine Tasting A lively wine-tasting event on May 10 at the HKUST Beijing A center marked the third alumni gathering in the capita' this year, with around 50 alumni and newly admitted full-time MBA-ers in attendance The evening provided an entertaining introduction to the four basic steps of wine-tasting (look smell taste spit It Out) with three different types of wines on hand Prof. Steve DeKrey, MBA program Director also joined the occasion to welcome the students and give an update on School development including the new state of the art building due to open in 2011.

From Marketing to IT Management Peter Ungvari (FT06) Senior Planning Analyst BP MBA training was also important, providing m e not only with business knowledge and skills but the confidence in my ability to handle different types of projects as BP's IT management program comprises three different one-year projects. I joined the MBA program in order to switch careers. I wanted to step away from my previous consultancy work in marketing and communications. In addition, I had been working in China for eight years and living in Asia-Pacific prior to that so I wished to gain work experience in Europe or the US. I felt I needed exposure to other regions, although eventually I want to come back to Asia. 'I have now spent almost a year working with BP. My first rotation was with the Planning team, where I have been working on functional strategy, the 2008 annual plan as well as a number of other smaller projects. I am now in the process of transitioning to my next role, which will be in the Exploration & Production area of the business. Overall, this last year has been a great developmental experience providing real insight into the way that BP works, the energy industry, and the positive impact 'After graduating, I was therefore very happy to find out that that technology can have on business performance.' I had been selected to join BP's global IT management program in London. Being recruited for the BP program meant all my major criteria had come through. IT management was a new field for me. The job would clearly be challenging and have plenty of room for growth. It would involve working for a company that has a visible impact on society. Furthermore, the position was overseas yet offered high potential for returning to Asia. 'I applied for the opening via the MBA Career Services Office. On Day 1 of the selection process I went through two interviews. In the first, I spoke to human resources from BP's Hong Kong office then had a 'behavior' interview with a member of the UK office. There were questions such as: 'Tell me a time when you have had a problem with a team member and how you dealt with it.' The meeting seemed more like a chat about business issues than an interview and was quite fun. I was selected to go forward to Day 2 where I was given 15 minutes to read a one-page business case followed by a Q&A on the scenario. 'I think BP was looking for personality traits and capabilities they could refine. They seemed to be interested in flexibility, teamwork, the ability to think strategically and to see the big picture. That's why I feel it is important to try to relax and be yourself in an interview. They didn't seem too worried about an IT background as they knew they could teach you that. My

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Mini-O October 21, 2007 Sunday 2pm-8pm Join Us 4th Annual Homecoming Event open to family members this year Especially for Kids on LG7 Lawn Group Games, Balloon-twisting, Tattoo-making, Face painting and more Free Family Photo Sessions Have your picture taken at your favorite scenic spot on campus

MBAAA From the President Greetings! This year's MBAAA program will be built on two major themes within the RICH framework: tradition and innovation

Over the years activities such as dragon boat racing, the Mini-Olympics, alumni forums and golf trips have proved major successes We will therefore keep developing these events. Innovation: Let’s expand our horizons The MBA community is growing larger. Not only do new alumni join our community every year but many of our alumni have been expanding their own families. To cater for this, we are now welcoming members' families to join some of our activities. Stay tuned for news and see you all at our forthcoming events! Kelvin Lam President, MBAAA 2007 Executive Committee (2007-08) 1. Tristan Koo 6. Sean Lin 11. Kelvin Lam General Executive Committee Member Vice-president, Internal Affairs President 2. Albert Au 7. Victor Law 12. Prof. Steve DeKrey General Executive Committee Member General Executive Committee Member Associate Dean, MBA Program Director 3. Chris Chow 8. Jackson Chan 13. Nandia So Vice-president, External Affairs General Executive Committee Member Vice-president, Membership 4. Benno Jaeggi 9. Fritz Chen 14. Maria Sit Vice-president & Treasurer Vice-president & General Secretary Vice-president, Communications 5. Gary Law 10. Prof. KC Chan Vice-president, Technology Immediate Past Dean

Fireworks Party Dazzling Display On July 1, a total of 180 alumni and guests celebrated the 10th anniversary of Hong Kong's reunification with China at Business School Central, b where they watched the spectacular fireworks display. In addition, they enjoyed a fine salsa performance given by alumni Patrick Poon (FT04), KK Luk (PT04) and friends. Some of those attending, including Acting Dean Leonard Cheng, also took the chance to pick up a few basic steps from the performers. Kelvin Alumni Forum kelvin.km.lam8alumni.ust.hk A Career in Politics On July 13, the 30SGroup & HKUST MBAAA Joint Forum on 'Young Professionals in Politics -A Second Career?' was held at Business School Central. The keynote speaker was the Financial Secretary, Mr. John Tsang, who gave an interesting talk entitled From Professionals in Politics to Professional Politicians'. This was followed by a lively Q&A. Representatives from four political parties were also on the guest list: Tanya Chan, Civic Party, Starry Li, Democratic Alliance for the Betterment and Progress of Hong Kong, Stanley Ng, Democratic Party, and Mark Lin, Liberal Party. The panel speakers discussed a range of topics including time management for young professionals participating in politics and the value of political involvement. The event drew an audience of more than 100 and proved an absorbing evening, raising members' awareness of our city's shaping Hong Kong's future. The forum was also widely reported I and discussed in the media, helping to raise the profile of the governance and more specifically the roles that they can play in HKUST MBA community. The media sponsor was the Hong Kong Economic Journal. Fritz ftnchen@alumni.ust.hk

Biztral 730 Social Hot Spot Biztral 730 is a new monthly happy hour event hosted at Business School Central from 7.30pm. Every month, we pick an evening (usually Friday) to fill the lounge (and sometimes more) with an unlimited supply of wine, beer, soft drinks and snacks to enable you to mingle with your fellow alumni and MBA contacts. Some Biztrals target a specific interest, such as wine tasting, or specific groups, for example, the welcoming party for graduating FT and PT MBA 2007 classes in August and the gathering for incoming MBA students in September. With its superb waterfront location, the venue offers a tremendous night view of Hong Kong and a cozy environment with a lounge atmosphere that simply cannot be found in Lan Kwai Fong. Chris chris.h.chow@alumni.ust.hk Dragon Boat Racing Ahead Oxfam Trailwalker striding Forward Practising and competing in dragon boat races is not just a physical challenge. It requires team spirit and means fun and new friendships for every team member. This year was the third time the MBAAA assembled a dragon boat team and despite mixed weather ranging from heavy rain to fierce sun, the team completed three races at Lamma Island, Mui Wo and Stanley. Whether a first-timer or an experienced paddler, we hope to see you joining us next year. Nandia nandia.soQalumni.ust.hk Participation in Trailwalker is a regular MBAAA community event and a way to test your inner strength, perseverance and dedication -all of which are equally important in the business world. This year, the 100km charity walk takes place from November 9-1 1. If you are interested in participating, donating money, or being part of the support team, contact me. Tristan tkoo@ust.hk Mini-Olympics Fun for All the Family This year the Mini-Olympics will be held on October 21 and you are welcome to bring your family along! Basketball, volleyball, table tennis, badminton and tug-of-war will again be among the contests on offer. There will also be games specially designed for children and family members. If you haven't registered yet, sign up at www.mbaaa.com/mini-o.htm now! Gray Tristan tkooQust.hk

Build a School @ china Going into Action The 'Build a School @ China' project has set out to put into action the belief that small acts can make a big difference. The aim is to rebuild two schools in Guizhou, Mainland China and give alumni the opportunity to share their knowledge with others through spending time at the school. Fund-raising started in March and has already brought in more than j HK$170,000 enabling renovation to begin on Tinpai Town Banliao Primary School in Sandu County, Guizhou Work is expected to be completed by October with a re-opening ceremony to be held before the end of 2007. More details on this will follow later. The new school will be named Banliao Primary School - Sponsored by HKUST MBAAA Donors who have given HK$1,000 or more will have their name displayed on a plaque at the school. The first six to have given R 5 HK$10,000 or more will have one of the classrooms named after them together with an engraving giving ' their words of encouragement. The first two donors to have contributed more than HK$20,000 will have one of the school's two playgrounds named after them and an engraving. To rebuild Mami Town Laciao Primary School in Qiannan Territory, Guizhou need to raise another HK$80,000. A similar donor recognition scheme will operate at this school. To make your contribution, please download the donation form at www.mbaaa.com. Once the reconstruction of both schools is finished, alumni will be invited to start supporting the students and stop cross-generation poverty through 'teaching them how to fish'. Along with sharing your own experience with these school children, it will also be a great opportunity to put your own children in touch with a different way of life, help them to establish new friendships and teach them to treasure what they are fortunate enough to have. - Sean sean.lin@alumni.ust.hk The Giving Spirit Sincere thanks to those listed on the right for their contributions to the Build @ School in China project. CHAN Ka Ka Brenda CHAN Kwok Sui Richard CHAN Mei Bo Mabel CHEN Tsun Ni Fritz CHEN Yeh Ming Steve CHO Man Fai Kenneth CHONG Kit Yee Kitty DIN Chiu Gloria FT06 PT06 PTOO FT07 PT05 PT03 KWONG Wei Ching Mei LAI Lok Chi Howard LAU Kam Sun Gabriel LAW Yau Kan Francis LI Di Dallas MOK Hon Hei Eric MOK Koon Yip Edwin NG Chi Fan Caroline NG Chik Sum Jackson TSE Hoi Shan Irene TSE Tsui Yan Kit WONG Wing Hon Denis XU Li Judy HO Edmund HO Ka Chung Kenneth JAEGGI Benno Peter KANE Andrew KOH Yue Yiu Karen KWAN Ching Wah PT95 PT97 PTOO FT06 PT04 PT05 PT07 Build Your Brand with Phoenix The HKUST Business School now has over 3,200 MBA and EMBA alumni worldwide, comprising active opinion leaders and trend-setters in middle and senior management and dynamic entrepreneurs. Phoenix, the only official HKUST MBA alumni magazine, gives you the opportunity to reach this rapidly expanding elite group, along with current students and world-class faculty. For advertising rates, please contact Renee Cheng at (852) 2358 8492 or phoenix.mba@ust.hk TODAY! MBA TOURS, FALL 2007

Join us @the MBA tours At HKUST always strive for a class of diversity. That’s why we visit 20 cities to recruit our MBA students this year. As an alumnus, you can work with us and together build a better class. Come meet hundreds of prospective MBA students and share your unique HKUST experience.

Email Calie Chung at mbamktg@ust.hk to join us at the tours below MBA TOURS, FALL 2007 Bangkok Beijing Guangzhou Hong Kong Kuala Lumpur Manila Seoul Shanghai Singapore Taipei Tokyo Los Angeles San Francisco Toronto Vancouver Dubai Frankfurt London Paris Zurich 貴州三都縣廷牌鎮板料小學 板料小學 -香港科技大學工商管理學校友會贊助 貴州黔南州麻尾鎮拉巧學校