Media Review, No. 10/98

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Subject: Media Review (No.10/98)

From: PAMEDIA@usthk.ust.hk

Date: Mon, 16 Mar 1998 14:51:23 +0800 Sender: owner-media-list@ust.hk Note: If you would prefer not to receive this message, please send email to media-list-request@uxmail.ust.hk with a one-word message: "unsubscribe". The subject line of the email header will be ignored. Media Review (No.10/98) Prepared by the Public Affairs Office Media Content Analysis for news clippings received Mar 4- Mar 10 76 clippings mentioning UST were received. 39 were excluded from the analysis as they had little or nothing to do with UST's image. 37 clippings directly related to UST's image were analyzed. Below is an excerpt of the results (OVERALL TONE of the article): Total: 37; 23 with UST as primary focus and 14 where UST is not the primary focus. UST is the primary focus: 1 Positive; 22 Neutral; 0 Negative. UST is not the primary focus: 2 Positive; 12 Neutral; 0 Negative. Total: 3 Positive (8.1 34 Neutral (91.9 0 Negative (0%) 15 of the stories resulted from PAO's efforts with the media. * * * * * 1. Job opportunities for university graduates Both HK Economic Journal and HK Economic Times (6/3) carried a story on this topic. UST was mentioned. (PAO media liaison) 2. English standard of university graduates in HK In a feature on this, Oriental Daily (6/3) mentioned UST. 3. LC organized a talk on technical communication RTHK Radio 3 (6/3) interviewed the speaker, visiting scholar, Prof Leslie Olson. (PAO media liaison) 4. Opening ceremony for the Tech Center on 3/3 The press responded favorably to this ceremony. A total of eight clippings (5/3-12/2) were received. (PAO media liaison) 5. Pres Woo attended the Chinese People's Political Consultative Conference (CPPCC) in Beijing Five papers (5-2/3) reported that Pres Woo was one of the delegates from HK.

6. Three UST activities mentioned in SCMP's bulletin board column (5/3) (Information provided by PAO). 7. Ghost stories about local universities In a gossip page on this topic, Oriental Daily (5/3) mentioned two ghost stories about UST. 8. Local universities will find it difficult to get donations to build more student dormitories Sing Tao Daily (4/3) reported that due to the recent economic recession in HK, local universities would find it difficult to get donations. UST was mentioned. 9. University students and university presidents Oriental Daily (4/3) carried a gossip feature on this. 10. VP-AA attended a spring dinner Both Wen Wei Po and Ta Kung Pao (4/3) mentioned this. 11. A hi-tech corridor between HK and Shenzhen In a story on this, Shenxing Times (3/3) mentioned Pres Woo's views. 12. Prof Chang-lin Tien, former Chancellor of UC Berkeley, visited UST Both Ming Pao (3/3) and HK Econ. Jnl. (24/2) talked about Prof Tien's relationship with UST. 13. Prof K C Chan (FINA)'s comments on the Govt.'s proposed plan to introduce fixed-rate mortgages to home buyers Sing Tao Daily (3/3) and Apple Daily (28/2). 14. Dr Francis Lui (ECON) talked about the Govt.'s proposed plan to introduce fixed-rate mortgages to home buyers Seven papers (2/3-28/2). 15. The Pillar of Shame was moved from UST to PolyU Seven papers (2/3). 16. HK Economic Journal carried an article written by a faculty member of SBM The article was written by Dr K C Wei (2/3). 17. A science feature on Dr Reinhard Renneberg (CHEM)'s project on biosensor Ta Kung Pao (1/3). 18. VP-AA's soft feature on human nature Ming Pao Monthly (3/98). 19. Another clipping on the contract signing ceremony and press briefing on BRI's project to study the effects of Kwei Ling Ko, a traditional Chinese herbal jelly HK Commercial Daily (28/2). (PAO media liaison) 20. Prof Chen Nai-fu (FINA)'s letter to the editor of SCMP on a currency defence strategy for HK SCMP (28/2). 21. Research assistants at local universities In a story on this topic, HK Economic Times (27/2) mentioned UST. 22. UST Handball Team visited Singapore Four papers (27/2) reported this. 23. An introduction on the residences of local university heads Easyfinder (26/2). 24. CFA's Seminar on Cultural Exchange in Asia Young Post (23/2). (Press release issued by PAO) 25. A fashion show organized by business students

Young Post (23/2) carried a story on this activity and reported that UST students were involved. 26. "The HK dollar off the peg?" In a report with this headline, The Economist (14/2) mentioned the ideas raised by UST scholars to help stabilize the HK currency. 27. University canteens U-Beat Magazine (2/98) noted that UST has the best canteens among all universities in HK. 28. An introduction on UST Ost-West-Contact (a German magazine) (12/97) mentioned UST in an article on HK. For further details about the items mentioned, a set of news clippings will be available on Tuesday at the Reference Counter of the Library (where items may be photocopied if desired). This review is mainly based on newspaper clippings about UST. All information recorded here is as reported in the original articles. Names and terms are translated from the Chinese as best we can when official translations are not immediately available. South China Morning Post (SCMP) and Hong Kong Standard (HKS) are English newspapers. Enquiries can be made to Office of Public Affairs (ext. 6305 or 8555). * * * * * * This mail was sent to you via Majordomo mailing list "media-list". * * If you want to unsubscribe from the list, simply access the WWW page: * * * * http www-cgi.ust.hk/cgi-bin/ccst/listserv/restricted/subscribe.pl * * * * Or you may send a message to "media-list-request@uxmail.ust.hk" * * with the following single word as the first-line of the mail body * * (Subject line will be ignored): * * * * unsubscribe * * * Prev: Press Release: Nobel Prizewinning Physicist to Lecture in Hong Kong Next: Media Review (No.9/98) Index: Media Mailing List Thread: Media Mailing List Home | Main Index | Thread Index