Media Review, No. 13/98

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Subject: Media Review (No.13/98)

From: PAMEDIA@usthk.ust.hk

Date: Tue, 07 Apr 1998 16:37:12 +0800 Sender: owner-media-list@ust.hk Note: If you would prefer not to receive this message, please send email to media-list-request@uxmail.ust.hk with a one-word message: "unsubscribe". The subject line of the email header will be ignored. Media Review (No.13/98) Prepared by the Public Affairs Office Media Content Analysis for news clippings received Mar 25 - Mar 31 50 clippings mentioning UST were received. 32 were excluded from the analysis as they had little or nothing to do with UST's image. 18 clippings directly related to UST's image were analyzed. Below is an excerpt of the results (OVERALL TONE of the article): Total: 18; 7 with UST as primary focus and 11 where UST is not the primary focus. UST is the primary focus: 0 Positive; 7 Neutral; 0 Negative. UST is not the primary focus: 3 Positive; 8 Neutral; 0 Negative. Total: 3 Positive (16.7 15 Neutral (83.3 0 Negative (0%) 6 of the stories resulted from PAO's efforts with the media. * * * * * 1. RTHK Radio 3's morning program (27/3) interviewed Prof Steven Chu, a Nobel laureate in physics, to talk about his public lecture at UST (PAO media liaison) 2. Both the Chinese radio news programs of RTHK (25/3) and Commercial Radio (23/3) interviewed Grace Law (SAO) to talk about career prospects of UST graduates. (PAO media liaison) 3. UGC proposes to allocate HK$35.3 billion for the 8 local tertiary institutions for the next triennium Both Ming Pao and Wen Wei Po (24/3) reported this. 4. A brief book review on VP-AA's autobiography Ming Pao (24/3). 5. Dr K M Lee and Dr W W Ng (CIVL) were invited by residents to inspect the structure of buildings at On Ning Garden. Five clippings (23-22/3) were received. 6. An interview with VP-RD on his career and views on building a science

park for HK HK Economic Times (23/3). (PAO media liaison) 7. Dr T C Pong (COMP) talked about the millennium bug time bomb Apple Daily (23/3). (PAO media liaison) 8. Two UST students were among 10 recipients of Shanghai Enterprise's scholarships Three papers (23/3). 9. UST's business courses Apple Daily (23/3). 10. HK Economic Journal carried an article written by a faculty member of SBM The article was written by Dr K C Wei (23/3). 11. Dr Alexis Lau (CCAR) talked about global warming SCMP (22/3) carried a feature on global warming and interviewed Dr Lau. (PAO media liaison) 12. President Woo's idea on building a hi-tech corridor between HK and Shenzhen Shenzhen Special Zone Daily (20/3). 13. An interview with Prof Leslie Olsen who was invited by LC to give a talk at UST on technical communication Campus Post (19/3). (PAO media Liaison) 14. UST's joint research project with CityU on mangrove Apple Daily (15,14/3) carried two short consecutive reports on this. 15. UST students organized a photo competition Ta Kung Pao (15/3). 16. President Woo's idea on the HK Bay area Both HK Commercial Daily and Express News (14/3) reported this. 17. UST will collaborate with HKIE to introduce IT programs Wei Wen Po (9/3) interviewed Prof S Y Cheng (MATH) on this. (PAO media liaison). 18. UST and CAS collaborate in life science and biotechnology Asia Pacific Biotech News (23/2) carried a feature on this. For further details about the items mentioned, a set of news clippings will be available on Tuesday at the Reference Counter of the Library (where items may be photocopied if desired). This review is mainly based on newspaper clippings about UST. All information recorded here is as reported in the original articles. Names and terms are translated from the Chinese as best we can when official translations are not immediately available. South China Morning Post (SCMP) and Hong Kong Standard (HKS) are English newspapers. Enquiries can be made to Office of Public Affairs (ext. 6305 or 8555). * * * * * * This mail was sent to you via Majordomo mailing list "media-list". * * If you want to unsubscribe from the list, simply access the WWW page: * * * * http www-cgi.ust.hk/cgi-bin/ccst/listserv/restricted/subscribe.pl * * * * Or you may send a message to "media-list-request@uxmail.ust.hk" * * with the following single word as the first-line of the mail body * * (Subject line will be ignored): * * * * unsubscribe * * *

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